PRIVACY POLICY
This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.vitalitydental.ca (the “Site”). It also describes how your personal information is collected, used, and shared when received in person, over the phone, or within an email.
PERSONAL INFORMATION WE COLLECT
Device Information:
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Identifiable Information:
Through our websites or direct communication, we may collect the following information from you. We refer to this information as “Identifiable Information”. Below is a table listing the Identifiable Information we collect and how we collect it.
Personal Information
Collection
Contact Information:
- Name
- Email Address(s)
- Phone Number(s)
- Mailing Address
- When booking Vitality Dental Centre's services
- During payment processes
- When filling out forms on the Site, including "Contact Us" form
Payment Information
- Billing Address
- Credit Card Number
- When paying for your Vitality Dental Centre's services
Additional Information:
- Feedback
- When filling out forms on the Vitality Dental Centre website
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Identifiable Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Additionally, we use the Device Information with third-party platforms, such as, Google Analytics, Facebook, Instagram, and LinkedIn to, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Credit cards and payments are processed person and payment information is not stored by Vitality Dental Centre.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. Below is a list of third parties we use:
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Wix to power the Site – you can find WordPress’s Privacy Policy here: https://www.wix.com/about/privacy
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Facebook Analytics to help us understand how our customers use the Site and to produce remarketing campaigns and targeted advertising – you can find Facebook’s Privacy Policy here: https://www.facebook.com/policy.php
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Google Analytics to help us understand how our customers use the Site – you can find Google’s Privacy Policy here: https://www.google.com/intl/en/policies/privacy/ (You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.)
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Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Remarketing and Targeted Advertising:
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As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ or by adjusting your ad preference settings on sites like Facebook.
Do Not Track:
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Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
DATA RETENTION
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When you provide us with any Personal Information, excluding any payment information (credit card numbers and billing addresses), we will maintain your information for our records unless and until you ask us to delete this information.
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CHANGES
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We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
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For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us through one of the following:
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Phone: (204) 504-8482